Customer relationship management (CRM) is all about managing the relationships you have with your customers - including potential customers. . An effective CRM will include methodologies, strategies, software and web-based capabilities that help an enterprise organize and manage customer relationships.
CRM Software is used to help businesses:
• To understand their customer.
• To understand their customer's wants and requirements and
• help the business serve them more efficiently and effectively.
In turn this will help the business to improve customer satisfaction, increase staff productivity, slash operational costs and maximize the effectiveness of each customer interaction.
We specialize in providing our customers with complete CRM solutions by carefully analysing their needs and business model. Contacts management, lead tracking, Email processing, RSS syndication, opportunity management, project management, marketing campaigns or case management, whatever be your CRM needs our professionals with expertise in various technologies can develop effective CRM solutions, enabling you to build meaningful and significant relationships with customers.
In an atmosphere of extreme price sensitivity, customers are demanding more service, more convenience and more personalized communications. Businesses must maximize every interaction with their customers to make positive impressions and drive loyalty and preference. At Edge Infosoft, we regard CRM as a journey, not a destination. It involves shifting your focus from your products and channels to your customer.